Small Business, Big Growth

The Power of Brand Communication With Ryan Martin & Ryan Smoker of Infantree

June 04, 2021 Boostpoint Episode 41
Small Business, Big Growth
The Power of Brand Communication With Ryan Martin & Ryan Smoker of Infantree
Chapters
Small Business, Big Growth
The Power of Brand Communication With Ryan Martin & Ryan Smoker of Infantree
Jun 04, 2021 Episode 41
Boostpoint

In our first episode with two guests, Sam sits down with the founding partners of Infantree, Ryan Martin and Ryan Smoker.  The Infantree is a creative agency focused on the power of brand communication that has done impressive rebranding, marketing, and design work with many local businesses here in Lancaster, PA. Ryan & Ryan discuss their approach to brand building as well as their experiences starting their business and transitioning as it, and they, have grown in the last 11 years.

Time Stamps

Intro [0:17-0:52]

Entrepreneurial background [0:52-5:38]

Finding experiences before starting a business [5:38-10:42]

Infantree’s humble beginnings [10:42-13:22]

The dream behind Infantree [13:22-18:45]

Growing & business partners [18:45-23:58]

Branding is more than a logo [23:58-27:27]

From a partnership to a team [27:27-31:19]

Intentional company culture [31:19-38:56]

Keeping motivation to run your business [38:56-44:37]

What Infantree does for their clients [44:37-48:18]

“Brand” is a feeling [48:18-51:58]

Conclusion [51:58-52:53]

Links

www.Infantree.com

www.Boostpoint.com

Show Notes

In our first episode with two guests, Sam sits down with the founding partners of Infantree, Ryan Martin and Ryan Smoker.  The Infantree is a creative agency focused on the power of brand communication that has done impressive rebranding, marketing, and design work with many local businesses here in Lancaster, PA. Ryan & Ryan discuss their approach to brand building as well as their experiences starting their business and transitioning as it, and they, have grown in the last 11 years.

Time Stamps

Intro [0:17-0:52]

Entrepreneurial background [0:52-5:38]

Finding experiences before starting a business [5:38-10:42]

Infantree’s humble beginnings [10:42-13:22]

The dream behind Infantree [13:22-18:45]

Growing & business partners [18:45-23:58]

Branding is more than a logo [23:58-27:27]

From a partnership to a team [27:27-31:19]

Intentional company culture [31:19-38:56]

Keeping motivation to run your business [38:56-44:37]

What Infantree does for their clients [44:37-48:18]

“Brand” is a feeling [48:18-51:58]

Conclusion [51:58-52:53]

Links

www.Infantree.com

www.Boostpoint.com