Small Business, Big Growth

Keeping a Personal Touch in a Digital World with Arian Radmand

October 07, 2020 Boostpoint Episode 26
Small Business, Big Growth
Keeping a Personal Touch in a Digital World with Arian Radmand
Chapters
Small Business, Big Growth
Keeping a Personal Touch in a Digital World with Arian Radmand
Oct 07, 2020 Episode 26
Boostpoint

Arian Radmand is the CEO & President of IgnitePost.com, a handwritten mail & analytics service which uses robots to send real pen & ink notes that are indistinguishable from human handwriting. We enable businesses to send more authentic communication to clients & prospects and provide easy tools to create, send, and track campaigns (as well as integrate directly into end CRM systems).

Top Takeaways:

  • Demonstrating personal human touch in your company's brand is the key to overcoming saturation in the digital market 
  • The Marketing Rule of 7
  • Handwritten Notes can be a powerful tool in this digital world 


[01:04] Introduction of Arian Radmand

[03:34] Motivation behind starting a business

[06:47] The process of starting a business

[10:56] Effective Delegation

[16:26] Relationships in a digital age

[22:56] Handwritten notes

[27:19] Ways contractors can strengthen the relationship with your client

[30:44] Increase your sales %

[32:32] Automating your connecting points

[34:38] The ROMI of Handwritten Notes vs. Email

[38:09] How to stand out against your competition

Connect:
https://www.linkedin.com/in/arianradmand/
https://www.ignitepost.com/

Show Notes

Arian Radmand is the CEO & President of IgnitePost.com, a handwritten mail & analytics service which uses robots to send real pen & ink notes that are indistinguishable from human handwriting. We enable businesses to send more authentic communication to clients & prospects and provide easy tools to create, send, and track campaigns (as well as integrate directly into end CRM systems).

Top Takeaways:

  • Demonstrating personal human touch in your company's brand is the key to overcoming saturation in the digital market 
  • The Marketing Rule of 7
  • Handwritten Notes can be a powerful tool in this digital world 


[01:04] Introduction of Arian Radmand

[03:34] Motivation behind starting a business

[06:47] The process of starting a business

[10:56] Effective Delegation

[16:26] Relationships in a digital age

[22:56] Handwritten notes

[27:19] Ways contractors can strengthen the relationship with your client

[30:44] Increase your sales %

[32:32] Automating your connecting points

[34:38] The ROMI of Handwritten Notes vs. Email

[38:09] How to stand out against your competition

Connect:
https://www.linkedin.com/in/arianradmand/
https://www.ignitepost.com/